Build on your strengths and life experience to come up with an idea for an online business

How you might help people resolve pain points that matter to them

Validate your idea so you don't waste time, money and energy on something that won't work

Ask the right questions when talking to prospective customers ... so that you get answers that point you in the right direction

Discover the transformation that potential customers really want ... and how they'd like you to help them achieve it

The different types of online business models and how you might mix and match them so they work for you and your situation

Introduce yourself with impact so people remember you and your business when they need help

Create your business brand ... which helps people remember you

Introduction to website creation ... so you can start thinking about what you want your website to be like