"Develop Your Theory of Change For Use In Attracting Funding"
A live hands-on workshop for your business

Presented By Social Outcomes and Online Business Lift-Off

Getting funding for your business (such as a grant) could make an amazing difference to your business and the people you serve. But funding can be hard to get … especially grants … partly because everyone else wants one and partly because many people don’t know exactly what is involved in successfully applying for one.

Now grant and other funding applications are never a sure bet for any organisation. But if you want to increase your chances of success when applying, you need to be able to do one very important thing ....

You must be able to clearly describe how what you do makes a difference for the people you serve AND how you’ll measure that difference (so you can prove it was a success).

By using the Theory of Change (ToC) framework, you can help you carve out a pathway for success by: 

Convincing stakeholders of the viability of your project 

Offering a thorough and complete understanding of the project you submitted for consideration. 

Outlining clear deliverables along with a roadmap for completion. 

In short, implementing a “Theory of Change” is crucial–especially as stakeholders continue to demand more extensive information and methodologies for complex projects. Which is why in this workshop, Sandy Blackburn is going to teach you the “Theory of Change” process and help you develop a first draft of your own Theory of Change.

Who will benefit from our Online Business Lift-Off Workshops?
Helping you get things off on the right foot is why we offer workshops for businesses like yours … businesses who are in business-growing mode and are serious about learning what to do and how to do it. 

These workshops are dedicated to one business at a time.  And because it can help to have different perspectives, up to 5 employees and/or business partners can attend each workshop.

What's Involved In Developing Your Theory of Change
In this hands-on workshop, Sandy and Trudy will work with you to develop your own Theory of Change that you can use as a blueprint to attract funding for your programs and projects.

Developing your “Theory of Change,” will help you determine:

The viability of your proposal 

Specific goals, strategies, and milestones for your project 

Connections between actions and outcomes

Are you struggling with these common problems?
Typically, many organizations struggle with 3 common problems when it comes to writing a theory of change for funding proposals:

  • Lack of evidence of positive business outcomes and measures 
  • A focus in the funding proposal on outputs rather than outcomes
  • Lack of structure and organization for developing a Theory of Change successfully
If you are looking for a way to eliminate these obstacles, Sandy Blackburn’s practical and hands-on workshop will help.

What you will learn in the “How To Develop A Theory Of Change For Use In Attracting Funding” workshop
Our workshops help you with your personal and professional development through practical hands-on strategies. In this particular workshop Sandy and Trudy will work with you to develop your own draft Theory of Change that suits your business requirements. And you’ll also learn:

Why outcomes is the new normal for grant writing and other types of funding proposals

How to create and measure positive business outcomes, and

The process behind developing a Theory of Change for funding proposals


Masterclass details:
All workshops are held online.  So you can book a time for the workshop that works for you.  No travel involved.
Available Day/Time:   The 2nd Thursday of the month from 10:00pm -12:30 pm AEST
Title of Workshop: How To Develop A Theory Of Change For Use In Attracting Funding
Facilitator: Sandy Blackburn, Founder & Managing Director of Social Outcomes
Cost: $1,997
About the masterclass facilitator- Sandy Blackburn, Founder & Managing Director of Social Outcomes
Sandy has worked across all sectors to create positive social impact both locally and internationally over the last 35 years. She is the founder and Managing Director of Social Outcomes, one of Australia’s leading for purpose businesses that specialise in researching, designing, implementing, financing and measuring impact. 

Sandy has served on the Australian Advisory Board to the Social Impact Investment Global Steering Group since its inception in 2013 and is the first female Non-Executive Director of the largest philanthropic foundation in Queensland, Hand Heart Pocket, the charity of the Freemasons. 

She has the ability to build bridges between the social and the financial after 15 years in international development in southern Africa and 10 years at senior levels in banking and professional services in Australia, with her last corporate role as Head of Social Innovation for Westpac, including grantmaking with the Westpac Foundation. 

Through her work in social innovation, international development, impact investing and social enterprise development, Sandy has developed a pragmatic approach to impact design and measurement in a wide variety of organisational settings. Sandy is also an experienced facilitator, a best selling author and sought after public speaker.
Connect with Sandy Blackburn

Online Business Lift-Off: What business owners are saying about this workshop:

"I found the information really helpful for applying to my business. It was great seeing the [ToC] process relating to creative business ideas as I am an artist and it has given me a different way of approaching part of the marketing. 


This class was interesting and well-presented, and contained useful information that I will hopefully use in the future."


Learn the business skills you need to succeed online and register for our “How To Develop A Theory Of Change For Use In Attracting Funding” workshop today.


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  • 1xBook A Workshop: Theory of Change With Sandy Blackburn$1997
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